We live in the age of “I” and “my”. Devices are called ‘iPhone’, ‘iPod’ and ‘iPad’. ‘MyTrains’ or ‘MyBuses’ take us to ‘MyZones’ or the web takes us to ‘MySchool’ and ‘My eBay’. Ever since ‘the Me generation’ we’ve been bombarded by such self-centred language.

Aug 21, 2016